Name Brands, Inc. (sometimes "we," "us," "our" or "ATB" herein) is committed to protecting your privacy and providing a safe online experience while providing a quality user experience. In order to fulfill your requests and better serve your needs we gather certain types of information about and from you, our users and subscribers, and we believe you should understand the terms and conditions surrounding the collection and use of this information. To facilitate this our Privacy Policy discloses what information we gather, how we use it, how to correct or change it, and what steps are taken to protect personal information provided to us online and offline. This is a policy, not a contract. This Privacy Policy is governed by our Terms of Use posted on this Site.


You may use and the brand's related social media and affiliate Sites, (collectively, the "Site") without having an account. You may visit the Site, read articles and other materials, browse merchandise, and check offerings without providing personally identifiable information. You may contact us about a video, picture, audio file or other posting without an account. Certain other activities on the Site, like posting comments, product reviews, or signing up for e-mail updates from us and our affiliates and partners, do not require you to register for an account, but may require you to provide personal information like your name and/or e-mail address. Other activities, like purchasing products through the Site, may require you to register for a user account. To register, you must create a user account, which requires you to provide your e-mail address and create a password. The password you create is used to protect your account from unauthorized access and it is your responsibility to keep it confidential.

Whether or not you register, we may request information about you in certain circumstances and collect certain information automatically in order to provide users and subscribers with the most efficient and enhanced personalized service and attention. We may also use contact lists and information obtained from third-parties. For the convenience of and better service to our customers, we create and maintain a customer account which includes collected personal information with respect to each customer. You may update your contact information or change your preferences about receiving offers and information, including changing your preferences about sharing information with third-parties.

This Privacy Policy also applies to your use of any ATB page, platform or application owned, managed or run by a third party, subject to such third party's applicable policies.
Information Volunteered by You.

We collect personally identifiable information you volunteer (like your name, mailing address, e-mail address, phone number, age, gender, hobbies, family information and/or similar demographic information), when you subscribe to, or create an account with, the Site, place an order through the Site, enter a contest through the Site, request a catalog, or register on the Site. Often this additional information is optional or requested anonymously in connection with a survey. Site visitors may register to receive our e-mail updates, participate in surveys, or enter online contests. Registration may also be required to purchase products on the Site and participate in certain other features made available on our Site. Occasionally registration may be accomplished by submitting just an e-mail address and password. Other offerings may require submission of additional information. For example, our Site may ask about lifestyle activities or other things you enjoy.

Information Collected Automatically

We may automatically collect certain other information, including but not limited to, your IP and browser type, referring domain name and Site access times. This information helps facilitate your online experience on our Site. In addition, cookies may be used to track usage patterns on our Site and to control the display of ads, as well as to offer other functionalities, e.g., screening for age, helping to track items in your shopping basket at Sites which offer online shopping opportunities, and "recognizing" you to speed up your log-in when you visit our Site. You may turn off cookies, but that will affect your online experience and you may not be able to complete an order or transaction.

Other Information

We conduct market research in order to continually improve the brand and our Site. We may purchase or rent lists of potential subscribers or customers from third-parties. Those lists may include information on current subscribers or customers. This information may be included in our database in order to help us serve you better by, for example, minimizing multiple mailings and e-mailings and providing information tailored to your interests.

Publicly available information

The name you provide (not your e-mail address) is displayed to other users when you post a comment or product review via our Site. Any comments, product reviews or other information you post is publicly available. Any comments, product reviews or other information that you post or submit to the Site may be redistributed through the Internet and other media channels, and may be viewed by the general public.


We use information you provide to fulfill your requests and improve our Site, products and services. We may periodically produce reports for advertisers, sponsors and vendors containing anonymous, aggregate information about our users and subscribers, such as demographic, age and online usage information. This information allows us to provide content and offers that are most relevant to our users and subscribers and to work more closely with advertisers. Personally identifiable information of our users is not include in such reports.

We use personal information to display or send custom, personalized content to our Site visitors and send newsletters, mail, e-mails, features, promotional material, surveys and other updates, information or offers to our users and subscribers. From time to time, we may also establish business relationships with other persons or entities that we believe to be trustworthy and whose privacy policies are generally consistent with our privacy policy. In such cases we might share and cross-reference information, including personal information to enable them to contact you regarding products and services that you might find of interest.

To serve you better, we may also combine information you give us online, in our stores or through our catalogs. We may also combine that information with publicly available information and information which we receive from third-parties. The total mix of information is used to enhance and personalize your shopping experience with us, communicate with you about our products and events that may be of interest to you, and for other promotional purposes as we determine from time to time.

A user may at any time opt out of receiving such information by going to the unsubscribe page and following the instructions. We also use collected information to evaluate and administer our products and services, fill customer requests, announce contest winners, respond to any future problems, such as difficulties in navigating the Site or accessing certain features, and to gauge user trends to determine what products and services are most popular with users.

We allow users of the Site to send products, articles, videos, pictures or links by e-mail to other parties who may be interested in them. Unless you are a member who has already voluntarily provided your e-mail address we do not retain e-mail addresses () of the sender or recipient of such articles or links after they are sent, and do not share "send a friend" e-mail addresses with third-parties. We allow users of the Site to share products, articles, videos, pictures or links through certain third-party Sites. We provide such links for your reference and convenience only. A link from the Site to a third-party Site does not mean or imply that ATB endorses the content on that third-party Site or the operator or operations of that third-party Site.

We of course use personal information to allow you to subscribe online or to make product purchases on our Site. We and our technical and fulfillment agents, partners and consultants follow carefully proscribed procedures to safeguard credit card data in connection with your transactions and adhere to certain legal requirements.


Personal information of course is available to us and the technical and fulfillment agents, partners and consultants who make our Site, products and services available to you. Anonymous information is available to our advertisers, sponsors and promotional and business partners. We share your personal information with third-parties as described below.

We and Our Agents

We may access anonymous, aggregate demographic data and any personal information you provide for internal marketing purposes, including sending you notices of contest, new Sites, services or products we offer and any other orders. To facilitate subscriptions, catalog requests and orders, we may cache your order information, and create an authorization with a merchant account (e.g., your credit card company). Site hosting firms, technical and database consultants, advertising agencies, order processing partners, customer service partners and fulfillment firms, including firms assisting us in offering contests, sweepstakes and promotions, may have access to personally identifiable information in the course of making our products and services available. We specify that companies working for and with us must comply with our privacy policies, and are not permitted to sell your information to third-parties or to use it except as authorized by us and you, or as permitted or required by law, but declare no affirmative obligation to pursue them for breach, that remedy remaining with you. We may in our sole discretion elect to take legal action against them for breach and are otherwise under no obligation to do so.

Participating Vendors

We may offer opportunities to make purchases online from special participating vendors. In the event we will also give participating manufacturers, retailers, wholesalers or distributors the order information and authorization for the merchant bank. Any time you order from a participating vendor, that vendor will automatically have all the information related to the order. Participating vendors have their own privacy policies, and they may use that information to advise you directly of other products and offerings that they provide. We are not responsible for these third-parties' respective privacy policies, and we urge you to inquire about their information collection and use practices. In addition, all vendors will receive the same anonymous, aggregate data that our advertisers receive.

Credit Card Companies

As in any transaction, your credit card company will have all relevant information about the name of the vendor, item(s) purchased, date, total cost and other information necessary to process the transaction. We will not otherwise provide any personal data to your credit card company without your permission.

Advertisers, Sponsors and Promotional and Business Partners

We may share anonymous, aggregate demographic information (such as gender, age, income, hobbies, interests, etc.), and anonymous information obtained from cookies and similar technologies, with our advertisers, sponsors, promotional and business partners, and participating vendors. No personally identifiable information is disclosed to any of these third-parties in providing these reports. Credit card numbers, bank account numbers and passwords are not shared with advertisers, sponsors or promotional partners.

Information which we obtain in non-Internet transactions or sweepstakes is handled differently. We may share offline contact information with third-parties, who may send you offers or information about their products or services. You must opt out if you do not wish to receive information from third-parties or us by mail.

Your e-mail address is not shared with third-parties unless you agree to receive information, by opting in, from third-parties. In other words, we may extend e-mail offers to users or subscribers on behalf of our business partners about a particular product or service that may be of interest to you, but only if you have indicated that you would like to receive these offers. If you wish to receive such offers, we will not share or disclose your name or e-mail address to those business partners, but will send you the information or offers on their behalf. As a result, although we may receive a fee from our business partners for this service, we send the offers so that your personal information is never shared with any outside third-party. Of course, you may opt out of receiving these offers at any time.

Occasionally we will offer you the opportunity to opt in to receive e-mail offers from third-parties not affiliated with us. If you accept these offers, we will provide, with your consent, your contact information to the third-party. On our Site, visitors will also have opportunities to sign up directly with certain advertisers and sponsors to enter contests or sweepstakes or to receive e-mail updates and other information directly from them. Third-party vendors and advertisers will also use technical and other consultants. We urge visitors to review carefully the privacy policies of these firms. We are not responsible for the privacy policies and procedures of any third-party.

Of course if you voluntarily disclose information online in any community area (whether through the Site or any other service available online), that information may be collected and used by others. For example, if you use chat, forums, bulletin boards, blogs or message boards, or if you post personal information online (such as your e-mail address), you may receive unsolicited messages from others. We have no control over this use of your personal information.

Legal Requests

We reserve the right to use or disclose any information without notice or consent for the following purposes: as needed to satisfy any law, regulation or legal request; to conduct investigations of consumer complaints or possible breaches of law; to protect the reputation or integrity of our Site and our property; to protect the safety of our visitors or others; to fulfill your requests; or to cooperate in any legal investigation.


Your web browser offers "cookies" which, if you allow their use, store small amounts of data on your computer when you visit a Site. Cookies do not contain any personally identifiable information about you and therefore cannot be used to identify you personally. However, cookies assist us in tracking which of our features you like best and make it easier to use the Site. We use a cookie in order to retain the contents of your shopping cart while you browse the Site. Cookies also enable us to customize our content according to your preferences. You have the ability to accept or decline cookies by modifying your browser. Although our Site is viewable even if you disable the cookie function on your browser, if you disable cookies, some features or offerings will not be available to you. Our third-party advertisers may also use cookies.


Some pages on the Site may contain electronic images known as web beacons, which are also called "single-pixel gifs." These images allow us to count users who have visited those pages and to deliver co-branded services. We also may include web beacons in promotional e-mail messages or newsletters in order to count how many messages have been opened and acted upon. Web beacons are not used to access your personally identifiable information but they are a technique we use to compile aggregated statistics about our Site usage. Web beacons collect only a limited range of information, including the time and date of page view, cookie number and description of the page on which the web beacon resides. Some of our web pages may also contain web beacons placed there by our advertising partners to help us determine the effectiveness of our advertising campaigns.


Some of the third-party content displayed in our Site is provided by outside companies. This content may contain cookies and may also contain web beacons. Unlike cookies and web beacons used by us in content we control on our Site, we do not have access to information collected from cookies or web beacons received in connection with third-party content. While we use third-parties which we believe are reputable to serve some or all of the content placed within our Site, third-parties may use information (not including personally identifiable information) about your visits to our Site to assist in serving their third-party content to you. They may also share anonymous information with their clients such as date/time of the content shown, the specific content shown, the IP address and other similar information.


  • We believe that choice in how and when you are contacted is important to customer satisfaction and offer several ways for you to update your contact information and change your preferences.
  • If you have a user account at our Site, you may log on and update your contact or account information.
  • You may unsubscribe to any of our e-mail updates by following the unsubscribe instructions in the body of any e-mail message.
  • You may write to us and update your contact information or ask that we not share your personal contact information with third-parties at: America The Beautiful, Inc. Attn: Privacy Coordinator, PO Box 30, Daytona Beach, FL 32115. In those instances, we will retain your information in a "do not promote" file in our database.
  • You may also use the Contact Us form.

We will take commercially reasonable steps to implement your opt-out requests promptly, but you may still receive promotional information from us by mail for up to sixty (60) days due to printing and mailing schedules, and up to ten (10) days for e-mail. You may also continue to receive information from those third-parties to whom your information was previously disclosed pursuant to their respective privacy policies.


We use Secure Sockets Layer (SSL) technology to encrypt important information, such as your credit card data, in an effort to prevent unauthorized access during transmission of your orders over the Internet. We incorporate standard industry practices internally and with our service providers, which we believe suits the degree of sensitivity of the information involved to maintain the security of your personal information and to avoid its disclosure except as described in this Privacy Policy. Your personal information may also be protected by the password you created when you registered for a user account at our Site. It is up to you to protect the confidentiality of your password. You may change it at anytime by following the instructions on the Site where you registered.

Though we have implemented systems and procedures to secure the data maintained by us, security during Internet transmissions can never be totally assured. Our policy is to limit access to personal data to those of our employees or agents with a need to access or retrieve this information. We store data on multiple service systems, in controlled environments. To maintain security, we periodically conduct internal reviews of our security measures. All that said, bad guys are continually attempting to do bad things, internet technology is complex and constantly changing, and occasionally they do succeed despite efforts to avoid it and there can be no guarantee they will not. Remember, however, that any personal information you post in comments, product reviews or elsewhere on the Site is available to anyone.


The Site may include features or material that may be appealing to children under the age of 13. We want to protect the safety and privacy of children who visit our Site. We do not knowingly collect personal information online from children under 13. It is nonetheless technologically difficult to control who accesses what on the internet. We endeavor to operate the Site in accord with the Children's Online Privacy Protection Act of 1998 and its accompanying regulations. We endeavor to keep our site rated G, but it possible that occasionally it may have material and features some believe to be unsuitable for children under 13 and which are not necessarily monitored. We encourage all parents to talk to their children about online safety and to monitor their children's use of the Internet.


In developing our business, we may engage in the sale of certain assets and the company itself, or parts of it, may be sold, merged or otherwise transferred. In such transactions and changes in ownership, user information, whether personally identifiable or otherwise, may constitute one of the transferred assets. We will notify affected users in accordance with the procedure for changing this Privacy Policy as set forth herein.


Our Site and the servers that make the Site available worldwide are located in the United States. The Internet laws in the United States govern all matters relating to the Site. Any information you provide in subscribing to our Site or registering or ordering at our Site will be transferred to the United States. By visiting our Site and submitting information, you authorize this transfer, processing and use. We adhere to the US-EU Safe Harbor Privacy Principles ("EU Safe Harbor") with respect to certain personally identifiable information that we receive from customers and employees in the European Union. We have various other business units, service offerings and data collections which are not covered by this Privacy Policy, or by our participation in the EU Safe Harbor, and we make no EU Safe Harbor representations with respect to any data collected or used in these business units, service offerings or data collections. For further background about the EU Safe Harbor, please refer to the U.S. Department of Commerce's Site at

Special Notification for California Residents

Individual customers who reside in California and have provided their personal information to us may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at the following addresses: Name Brands, Inc. Attn: California Privacy Assistance Request, PO Box 30, Daytona Beach, FL 32115, Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified in this paragraph.


This Privacy Policy will be updated as necessary to protect our users and to comply with a changing environment. We recommend that you check the Privacy Policy when you visit our Site to be sure that you are aware of and understand our current policy. If we make material changes to this policy, or in how we use or collect your personally identifiable information, we will prominently post such changes. We will not make any retroactive material changes in how we handle previously collected personal information unless you allow us to do so, or unless we are legally required to do so, and in such a case we will e-mail registered Site visitors information on material changes to this Privacy Policy.


If you have questions about this Privacy Policy, please Contact Us. You must include the URL of the Site and/or specific page within the Site related to your request for this to be effective. Or you may contact us by mail at: Name Brands, Inc. , Attn: Privacy Coordinator, PO Box 30, Daytona Beach, FL 32115.